Honda’s Longest Drive through Amazing India in Honda Amaze entered the Guinness World Records registering the longest journey by a car in a single country.
Honda launched the ‘Honda Amazingly Indian Campaign’ in September 2014. The campaign is spread across all the major media covering TV, radio and on-ground activities.
Started on 15th September 2014, The car covered a total of 23,800kms through mountainous terrains, coastlines, flag highways, congested city roads and the interior of India. Honda says that the car crossed over 400 towns in the 55 day-journey.
The company says that the drive has been very successful in creating a buzz around the Amaze. Honda Amaze’s new and existing customers joined the travellers at various stage of the journey.
The campaign was initiated to celebrate the success of Honda Amaze in the country and for reaching 100,000 units sales milestone. This is the fastest in the history of Honda Cars India Ltd (HCIL).