Blue Star Refrigerator sales to increase online by 30 Percent

Air conditioning and commercial refrigeration major Blue Star feels more than 30 per cent of all air conditioners in the country would be sold through the online channel in the next 3 to 4 years.

“As of now, five per cent of all room air conditioners (ACs) are sold on the e-commerce format. Our share is slightly higher than the industry average at six per cent.
But in the next three to four years, the share of the e-commerce channel to total room AC sales can cross 30 per cent”, said B Thiagarajan, joint managing director, Blue Star Ltd.

.